Hong Kong Stock Movers: China Literature (00772) Rises Nearly 6% in Early Trading as ByteDance's Short Drama App Goes Viral Overseas, China Literature's Short Drama and Anime Drama Business Develops Rapidly

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According to Zhitong Finance APP, China Literature Ltd (HKEX: 00772) rose nearly 6% in early trading. As of press time, it was up 5.85% at HK$22.06, with a turnover of HK$171 million.

On the news front, according to Sensor Tower data, ByteDance's short drama app PineDrama surpassed 100 million cumulative downloads about nine months after its launch, with approximately 7 million daily active users, making it one of the fastest-growing apps in the overseas short drama sector. In addition, according to DataEye estimates, the market size of AI short dramas is expected to exceed RMB 40 billion in 2026. SDIC Securities issued a research report stating that short dramas originated from plot-driven short videos and have now entered a stage of premiumization and global competition. China Literature Ltd's short drama and AI anime drama businesses have progressed from IP incubation to a stage of scaled and platform-based development, and its overseas anime drama business has also begun to extend toward operating its own platform. It is reported that the company's short drama and AI anime drama revenue in the first half of the year exceeded RMB 430 million, a year-on-year increase of 2.3 times.

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