Clorox (CLX) Launches Purell ProCare As The Market Weighs Its Fair Value

Simply Wall St.

Yesterday

Clorox (CLX) just rolled out Clorox Purell ProCare, a new health and hygiene platform that combines its CloroxPro unit with GOJO, the Purell maker it acquired earlier this year. Against that launch, ...

Source Link

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

Most Discussed

{"basename":"","ssrTDKData":{"titleTemplate":"%s - Tiger Brokers","title":"Tiger Brokers HK | Online Trading in stocks, bonds & ETFS","description":"Discover Tiger Brokers HK, an online trading platform for stocks&ETFs, options&futures, bonds and crypto. Open an account to enjoy low commission trading today!","keywords":"tiger trading,tiger security,tiger broker hk,tigers co ltd,tiger trade hk,tiger brokers hk,stock broker,securities broker,online brokerage,hong kong broker,hk broker,online stock trading,online trading platform,stock trading platforms,trading application,stock trading,stock trading hong kong,buying stocks in hong kong,tiger brokers","social":{"ogDescription":"Discover Tiger Brokers HK, an online trading platform for stocks&ETFs, options&futures, bonds and crypto. Open an account to enjoy low commission trading today!","ogImage":"https://c1.itigergrowtha.com/portal5/static/media/og-logo.0a0bd8dc.png","ogUrl":"https://www.tigerhkgo.com/news/2674817493"},"companyName":"Tiger Brokers"},"pageData":{"isMobile":false,"isTiger":false,"isTTM":true,"region":"HKG","license":"TBHK","edition":"fundamental"},"isCrawlerRequest":true,"__swrFallback__":{"@#url:\"https://stock-news.skytigris.cn/v3/news\",params:#id:\"2674817493\",edition:\"fundamental\",auth_exemption:1,,,undefined,":{"share":"https://ttm.financial/m/news/2674817493?lang=en_US&edition=fundamental","thumbnail":"https://simplywall.st/cdn-cgi/image/fit=cover,format=auto,width=320,height=180/https://images.simplywall.st/asset/industry/5211000-choice1-card/1789024291079","is_english":true,"pubTime":"2026-10-11 18:30","share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","id":"2674817493","market":"hk","top_or_hot":-1,"title":"Clorox (CLX) Launches Purell ProCare As The Market Weighs Its Fair Value","media":"Simply Wall St.","content":"<div>\n<p>Clorox (CLX) just rolled out Clorox Purell ProCare, a new health and hygiene platform that combines its CloroxPro unit with GOJO, the Purell maker it acquired earlier this year. Against that launch, ...</p>\n\n<a href=\"https://simplywall.st/stocks/us/household/nyse-clx/clorox/news/clorox-clx-launches-purell-procare-as-the-market-weighs-its\">Source Link</a>\n\n</div>\n","source":"simplywall_highlight","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Clorox (CLX) Launches Purell ProCare As The Market Weighs Its Fair Value</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nClorox (CLX) Launches Purell ProCare As The Market Weighs Its Fair Value\n</h2>\n\n<h4 class=\"meta\">\n\n\n2026-10-11 18:30 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://simplywall.st/stocks/us/household/nyse-clx/clorox/news/clorox-clx-launches-purell-procare-as-the-market-weighs-its><strong>Simply Wall St.</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Clorox (CLX) just rolled out Clorox Purell ProCare, a new health and hygiene platform that combines its CloroxPro unit with GOJO, the Purell maker it acquired earlier this year. Against that launch, ...</p>\n\n<a href=\"https://simplywall.st/stocks/us/household/nyse-clx/clorox/news/clorox-clx-launches-purell-procare-as-the-market-weighs-its\">Source Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK4504","symbol_name":"桥水持仓","start_time":0,"source_url":"https://simplywall.st/stocks/us/household/nyse-clx/clorox/news/clorox-clx-launches-purell-procare-as-the-market-weighs-its","article_id":"2674817493","we_media_id":null,"thumbnails":["https://simplywall.st/cdn-cgi/image/fit=cover,format=auto,width=320,height=180/https://images.simplywall.st/asset/industry/5211000-choice1-card/1789024291079"],"rights":{"source":"simplywall_highlight","url":"https://simplywall.st/stocks/us/household/nyse-clx/clorox/news/clorox-clx-launches-purell-procare-as-the-market-weighs-its","rn_cache_url":null,"directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2674817493","pubTimestamp":1791714633,"columns":[],"sourceInfo":{"source_id":"simplywall_highlight","name":"Simply Wall St."},"weMediaInfo":null,"summary":"Clorox (CLX) just rolled out Clorox Purell ProCare, a new health and hygiene platform that combines its CloroxPro unit with GOJO, the Purell maker it acquired earlier this year.\nAgainst that launch, Clorox shares trade at US$83.80. The 7 day share price return of 4.2% offers a brief rebound after the share price fell 4.5% over 30 days and the 1 year total shareholder return declined 27%.\nScan how Clorox compares with other established consumer and hygiene companies by reviewing the hand...","collect":0,"end_time":0,"defaultTopTitle":"simplywall.st","property":[],"viewcount":null,"language":"en","relate_stocks":{"BK4504":"桥水持仓","BK7058":"航空货运与物流","BK4533":"AQR资本管理(全球第二大对冲基金)","CLX":"高乐氏","BK4018":"居家用品","BK4567":"ESG概念","BK4588":"碎股","CLX.AU":"CTI LOGISTICS LTD","BK4585":"ETF&股票定投概念","LU1571399168.USD":"ALLSPRING GLOBAL LONG/SHORT EQUITY \"IP\" (USD) ACC","BK4532":"文艺复兴科技持仓"},"translate_title":"高乐氏 (CLX) 推出 Purell ProCare，市场权衡其公允价值","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"CLX.AU":1.5,"CLX":1.5},"content_text":"Clorox (CLX) just rolled out Clorox Purell ProCare, a new health and hygiene platform that combines its CloroxPro unit with GOJO, the Purell maker it acquired earlier this year. Against that launch, Clorox shares trade at US$83.80. The 7 day share price return of 4.2% offers a brief rebound after the share price fell 4.5% over 30 days and the 1 year total shareholder return declined 27%. Scan how Clorox compares with other established consumer and hygiene companies by reviewing the hand picked list of solid balance sheet and fundamentals (25 results). So after that sharp slide and brief bounce, do you lean into Clorox at today’s price, or hold cash and wait for a deeper reset as the valuation picture comes into focus next? AdvertisementMost Popular Narrative: 16.8% Undervalued Against the last close at $83.80, the most followed narrative on Clorox anchors on a fair value estimate of $100.76, which points to a meaningful valuation gap that investors are actively debating rather than ignoring.  The main thing that has to go right is that Clorox turns its larger health and hygiene platform, including GOJO and Clorox Healthcare, into sustained growth and profitability while managing persistent cost inflation and value seeking consumer behavior. The current valuation implies investors are pricing Clorox as if margin pressure, muted category growth, and legal or governance overhangs will weigh more heavily on the share price than the potential upside from health and hygiene growth, ERP driven productivity, and GOJO accretion.  See why 44 investors see Clorox as 17% undervalued. That framework uses a 7.24% discount rate and a fair value of $100.76 for Clorox, which sits above both the current $83.80 trading level and the analyst consensus target of about $100.76, so it captures a view that the market is treating category pressure and cost inflation more harshly than the forecast improvement in earnings and cash generation coming from ERP and the enlarged health and hygiene platform. Result: Fair Value of $100.76 (UNDERVALUED) Still, the narrative can break if input and logistics costs, guided at slightly over US$200 million in fiscal 2027, bite harder than ERP savings or if the roughly 85% to 90% dividend payout limits flexibility when Clorox needs cash elsewhere. Find out about the key risks to this Clorox narrative. Another View: Clorox Through The P/E Lens The SWS DCF framework paints Clorox as meaningfully undervalued, yet the simple P/E check is more cautious. At 17.3x earnings, the stock trades slightly richer than the global Household Products group at 17x, while still below peers at 19.8x and an estimated fair ratio of 19.2x. Is that a margin of safety or just a modest discount for slower growth and higher debt risk? To pressure test that pricing and see how the current multiple compares with the fair ratio the market could drift toward, See what the numbers say about this price — find out in our valuation breakdown. NYSE:CLX P/E Ratio as at Oct 2026Next Steps Mixed signals in the Clorox story can be a strength if you use them well, so move fast on the data and weigh the 2 key rewards and 2 important warning signs. Looking for more investment ideas beyond Clorox? If Clorox raises more questions than answers for your portfolio right now, widen the lens and compare it with other opportunities using the Simply Wall St Screener.  Target quality at a discount by scanning companies that combine strong fundamentals with attractive pricing through the 29 high quality undervalued stocks. Lock in potential portfolio resilience by reviewing the 31 resilient stocks with low risk scores for businesses with steadier risk profiles. Spot early potential by assessing smaller companies with solid financials via the 14 elite penny stocks with strong financials.   This article by Simply Wall St is general in nature. We provide commentary based on historical data\n        and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your\n        financial situation. We aim to bring you long-term focused analysis driven by fundamental data.\n        Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material.\n        Simply Wall St has no position in any stocks mentioned.New: AI Stock Screener & AlertsOur new AI Stock Screener scans the market every day to uncover opportunities.• Dividend Powerhouses (3%+ Yield)• Undervalued Small Caps with Insider Buying• High growth Tech and AI CompaniesOr build your own from over 50 metrics.Explore Now for FreeHave feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team@simplywallst.com","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":false,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"}}}